• Develop the brand's central narrative and translate it into its various communication points.

• Develop brand manifesto, capturing its identity and values.

• Write biographies of the brand's founders for the website and press material.

• Highlight the unique and desirable attributes of products in articles written for blogs and descriptive e-commerce.

• Write e-commerce material and tags and product manual (maintenance, unique features and important information), expanding the customer's brand experience from the website to receiving the product at home.

• Develop service manual for team training.

• Social Media for Osklen, Osklen Surfing and special projects by Oskar Metsavaht, driving global brand awareness, customer engagement and online store growth.

• Writing for e-commerce using keyword research, improving product description and visibility.

• Social Listening, monitoring and transforming comments and messages from followers into feedback for the marketing and branding management team.

Development of integrated press and social media communication for the immersive performance installation "POEMA" by Regina Miranda, held at Oi Futuro, Rio de Janeiro.

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• Live coverage from pre-project to performances in order to generate public expectation.

• Partnerships with influencers and segmented campaigns.

• Social Media: Developed and executed engagement strategies on social media.

• Social Listening, monitoring communities and cultural profiles on Instagram and Facebook, identifying brand positioning needs.

• Increase audience engagement with the brand on social media.

• Develop editorial line for the Na Filó blog in order to connect the brand and the public on an emotional level.

• Development of content and branding strategies for the brand and its capsule collections, driving global brand awareness, customer engagement and online store growth.

• Work with multifunctional teams to implement communication strategies, expanding the impact of the brand.

• Writing aspirational and technical texts for regular collections and specific projects such as the Maria Filó Ateliê line, Maria Filó & C&A, Fashion Rio shows and others.

• Engagement actions and partnerships with niche influencers on Instagram, Pinterest and X (formerly Twitter) to increase audience and online sales.

• Social Listening, monitoring and transforming comments and messages from followers into feedback for the marketing and branding management team.

• Assist in the development of technical and aspirational texts for the e-fabrics, Water Traces and e-ayiti projects based on interviews with the creative team and information from the research team.

• Social Listening, monitoring the organization's Instagram due to its relationship with the brands Osklen, Osklen Surfing and Oskar Metsavaht, identifying brand positioning needs.

• Development of the central narrative of the Arpoador and Ipanema Inn hotels and adapting it to their various communication points.

• Development of the brand manifesto capturing its identity and essence of the services offered.

• Highlight the unique attributes of your services and location in articles available on the chain's blog and on the descriptive pages of each hotel.

• Write online and offline material about products and services, expanding the guest's brand experience, from the booking process to the end of the stay.

• Development of training manual for customer service team.